The Origin of “SUNWOLVES”
“SUNWOLVES” is derived from a combination of two words; “SUN” and “WOLVES” (plural form of wolf). The SUN, a symbol of the Land of Rising Sun: Japan, was suggested by a significant number of applicants in the naming contest, regardless of their country, age and gender. The word represents the strength of the new Japanese team, its passion symbolized by a blazing sun, as it stands up against the new challenge. WOLVES hunt in packs and adopt a team ethos when protecting one another. These characteristics mirror the playing style of the new Super Rugby Japanese Team, which will put their outstanding speed, agility and teamwork to overcome their opponents. As described previously, the SUNWOLVES stands for the blazing sun of Japan whilst representing the agility and organizational strength which will be utilized to overcome their opponents. The SUNWOLVES will now get under way a new journey which will raise the curtain on a new dawn in Japanese Rugby.
The Origin of “SUNWOLVES” Logo
“The logo of the SUNWOLVES represents "the Sun" and "the Wolf". The Sun represents daybreak and the new challenge of Japanese Rugby. And yellow brightened character of "N" means shinny sunlight. The Wolf represents the team’s playing style, which are Speedy, Unit and Fearless fighting spirit to the big and tough opponents.
2017 season SUNWOLVES Promotion Video
2017 season Jersey concept
“Sunwolves, the newly joined team in Super Rugby, will transform its new jersey for the upcoming 2017 season. The new red&white home jersey has the Sun representing its home country of Japan, and Sunwoves is the only team joining the Super Rugby championship. The new home jersey also represents the team itself, who fights against world top class rugby clubs.
On the other, the new black&white alternate jersey has the Moon which always comes together with wolves. The new alternate jersey emphasizes the cooperative and agile nature of the wolves.
Creative director / CEO of good design company/ Visiting associate professor of Keio University
He covers wide-range of fields such as brand launch, logo design, product planning, package design, interior design and consulting.
His major works include Kumamon (the mascot of Kumamoto prefecture), Brand Up Project of Sotetsu Line, Oixix and Nakagawa Masashichi Shoten.
He is the author of the books titled “Uru Kara Ureru He (Seibundo Shinkosha)” and “Sense Ha Chishiki Kara Hajimarau (Asahi Shimbun)”.
“My first interaction with rugby was relatively late, 16 years old of age. More precisely, all “cool” high school mates belonged to the rugby club and I got into it.
The more I know about rugby, the more deeply I am into it and eventually I joined the rugby club after entering university. I have learnt countlessly so many things through rugby. With 3 years to go until the Rugby World Cup 2019 in Japan, Rugby is gaining more popularity.
With this new jersey, I strongly wish for the success of Sunwolves. GO Sunwolves GO! Awooo!!!
2017 Season TeamSlogan
RISE AS ONE
As only one Japanese and Asian team challenging to one of the toughest Rugby competitions, Super Rugby, this team slogan represents our strong determination toward 2017 season in a close relationship with Japan National team based on what we built in 2016 season. We need to have a positive spirit as team trying to keep improving, rising ourselves throughout 2017 season. And also as newly established franchise last season, we would like to keep entertaining our fans and expanding our fan base not only in Japan but also in Asia. Without our fans, we cannot make any success in SUPER RUGBY.
We try to be a symbol of sunrise for Japan Rugby and also for Asian Rugby toward 2019 Rugby World Cup in Japan. Thanks for your supports for our coming season.
2017 Season Official Theme Song “Brave It Out”
The song was based on the image of the HITO-Communications SUNWOLVES 2017 and composed by SUNWOLVES official supporter “MAN WITH A MISSION”
Who is MAN WITH A MISSION?
The ultimate rock music band of 5 creatures with wolf heads and human bodies. They suddenly came to the music scene in Japan in 2010. Since then, all of their live tickets had been sold out and difficult to get including Nihon-Budokan, Yokohama Arena, and Makuhari Messe. Their world tours had been all succeeded in USA, Europe, Asia, and unstoppable all around the world. They released the music CD album “The World’s On Fire” on 10th of February 2016 and will release the new single CD “Dead End in Tokyo” on 25th of January 2017..