The Origin of “SUNWOLVES”
“SUNWOLVES” is derived from a combination of two words; “SUN” and “WOLVES” (plural form of wolf). The SUN, a symbol of the Land of Rising Sun: Japan, was suggested by a significant number of applicants in the naming contest, regardless of their country, age and gender. The word represents the strength of the new Japanese team, its passion symbolized by a blazing sun, as it stands up against the new challenge. WOLVES hunt in packs and adopt a team ethos when protecting one another. These characteristics mirror the playing style of the new Super Rugby Japanese Team, which will put their outstanding speed, agility and teamwork to overcome their opponents. As described previously, the SUNWOLVES stands for the blazing sun of Japan whilst representing the agility and organizational strength which will be utilized to overcome their opponents. The SUNWOLVES will now get under way a new journey which will raise the curtain on a new dawn in Japanese Rugby.
The Origin of “SUNWOLVES” Logo
“The logo of the SUNWOLVES represents "the Sun" and "the Wolf". The Sun represents daybreak and the new challenge of Japanese Rugby. And yellow brightened character of "N" means shinny sunlight. The Wolf represents the team’s playing style, which are Speedy, Unit and Fearless fighting spirit to the big and tough opponents.
2018 season Jersey concept
-HOME JERSEY/ALTEMATE JERSEY-
“Sunwolves, the newly joined team in Super Rugby, will transform its new jersey for the upcoming 2017 season. The new red&white home jersey has the Sun representing its home country of Japan, and Sunwoves is the only team joining the Super Rugby championship. The new home jersey also represents the team itself, who fights against world top class rugby clubs. On the other, the new black&white alternate jersey has the Moon which always comes together with wolves. The new alternate jersey emphasizes the cooperative and agile nature of the wolves.
-AOYAMA RED OKAMI (WOLF) JERSEY-
It is told from the ancient time that the waterfall is the place where the gods exist and go through. It has been used as the stages in various myths and legends. People in Japan believe that waterfall gives mystical and strong power of nature to people. Sunwolves will challenge to the world toughest competition wearing the jerseys including "Sun", "Moon" and "Waterfall" which will bring the power of nature existing in all the Japanese ancient gods.
Creative director / CEO of good design company/ Visiting associate professor of Keio University
He covers wide-range of fields such as brand launch, logo design, product planning, package design, interior design and consulting.
His major works include Kumamon (the mascot of Kumamoto prefecture), Brand Up Project of Sotetsu Line, Oixix and Nakagawa Masashichi Shoten.
He is the author of the books titled “Uru Kara Ureru He (Seibundo Shinkosha)” and “Sense Ha Chishiki Kara Hajimarau (Asahi Shimbun)”.
“My first interaction with rugby was relatively late, 16 years old of age. More precisely, all “cool” high school mates belonged to the rugby club and I got into it.
The more I know about rugby, the more deeply I am into it and eventually I joined the rugby club after entering university. I have learnt countlessly so many things through rugby. With 3 years to go until the Rugby World Cup 2019 in Japan, Rugby is gaining more popularity.
With this new jersey, I strongly wish for the success of Sunwolves. GO Sunwolves GO! Awooo!!!
Jotaro Saito was born into an artistic family in Kyoto, the members of which had established the foundation for modern dye artists. His late grandfather was one such artist, Saizaburo Saito, and his father is SansaiSaito, a modern kimono designer.
Since his debut at the age of 27 as one of kimono’s youngest designers, Jotaro Saito has pursued “kimono as fashion matched with modern space.” Repeatedly featured in the mass media, such as TV and magazines, he is energetically involved as a kimono designer. Today, Saito demonstrates his talent in fields ranging from the production of various products to the designof interiors, proposing “a lifestyle with which to enjoy Japaneseness.” He is a regular member of the Council for Fashion Designers, Tokyo.
2018 Season TeamSlogan